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Back in June 2011, the head of Google’s web spam team, Matt Cutts; announced that they would be attributing content to original authors. Authors are now going to be directly connected to all of their content. In a nutshell, if you have previously produced high quality content, your future content is more likely to get ranked highly in Google. This is obviously significant, and it makes sense to begin establishing yourself as a good author now, so that Google will favour you and your content in the future.

Firstly, you will need to get your authorship set up, take a look at this guide to Google authorship. It will provide you with all of the technical details to get everything set up. In this article, we are going to be looking at the reasons why it is so important, and the key thing to consider when developing your authorship.

Why is it so Important?

Authorship is a massive change. If you want to get ahead of your competitors, or even keep up with them, you are going to have to adjust your tactics and develop your authorship. Authorship is making writers accountable for what they produce by connecting the content to your Google + profile. This means that where the content is posted is becoming less important, it’s now about who wrote it. The concept is fairly new, and it is not in full force yet. This means that if you adopt it now, you are preparing yourself for the future. Google has made it clear that authorship is going to be a massive part of their algorithm eventually. Getting set up and familiar with it now will mean you will reap the rewards in time to come.

Your Audience is Key

It’s not just Google that will begin recognising you as an author and trusting your content more, people will too. And to be honest, the two come hand in hand. If people appreciate your content, Google will too. Google’s algorithms have become so advanced now that unethical, black hat techniques have quickly become a thing of the past. The best thing to do is write killer content with the reader in mind. What kind of content do they want? What questions do they want answered? Think about their needs, desires and concerns, and the rankings will come, and your authorship will develop.  Writing with the users in mind instead of the search engines has always been the best way to do SEO if you want excellent results. The difference is, nowadays it is the only way to get excellent results.

Following the massive surge of changes to Google’s algorithm we have seen recently, it’s no longer possible to trick Google into thinking your site is worth ranking, the best thing to do is just make your SEO efforts look natural. In order to do that, it is best to just do what Google wants, and they want Google Authorship.

Keyboard and handsIf you have been paying attention to the online marketing world over the past few months, you will have likely noticed a sudden obsession for producing content. This obsession came from recent changes to Google’s algorithm- which punished countless websites with bad content/links pointing to their site. These sites saw a dramatic drop in their keyword rankings, and they are now desperately searching for the solution. That solution is to create high quality content, and stop wasting time with bad content that is used solely for the purpose of achieving links, because Google knows better, and you won’t get the results you are looking for!

Create Content that is Actually Beneficial to the Internet

Creating great content can be achieved by offering your readers something that is actually helpful or even entertaining to them. It doesn’t even matter if you are not the best of writers. As long as you are seeking to create something that can be used as a resource for your audience, then it will be successful. The reason why bad content fails to produce good results is because the information it offers is too general. It simply doesn’t offer anything tangible. For that reason, the content won’t receive much exposure, and it won’t result in higher authority or keyword rankings for your website. After all, Google is using excellent content as a key indicator for websites that are worth appearing in the search results. It quite simply isn’t ranking bad content, not often anyway.

Use Your Blog to Establish Yourself as the Expert

If you have a blog on your site, you can use that to your advantage and drive new additional traffic to your site. There are likely a number of queries associated with your niche, and people are using Google to ask those questions. Answer a common question or concern by writing a blog post and your website will likely appear highly in the search results for that question. Obviously this will depend on the competition in the search results for that certain question, so do the proper research beforehand.

Using your blog to answer common questions to do with your niche is a great technique for establishing yourself as an expert. Now that your readers consider you to be the expert, they are going to be more likely to use you for your products or services in the future.



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