Link building is one of the four fundamental foundations of SEO, the other three are reputation, text content, and of course your popularity. However, blindly and frantically sewing your linking seeds across the World Wide Web is like shooting in the dark. Read on for some straightforward advice on how to build your linking power.
Quality beats quantity
This is where many link building strategies take a wrong turn. Having a wealth of links pointing to your site can be great, but these links have to come from the right place. If you’re randomly gaining links from any source you can find, then you’re playing Russian roulette. Gaining a few quality links from authoritative sites is much more beneficial than gaining hundreds of links from spammy or irrelevant sites. Poor links can even harm your SEO campaign, so link wisely.
Give to receive
Giving out links is not a sure fire method of taking traffic away from your site. In fact, if you be generous with your link giving then you’ll soon see others returning the favour. Handing out links to others is a great way to encourage them to link back to you, helping you both out with your search engine struggles.
Great links aren’t always from websites
Again, this is where many fall short on their link building efforts. Links from ezines, newsletters, and email campaigns can all add value to your SEO campaign. Make sure you focus on these linking aspects as well as gaining links from other websites.
Use content as Linkbait
A great way to attract quality links to your site is to provide content that is worth shouting about. If people are engaged and interested in the content that your site provides, then they’re much more likely to share it with others, gaining you some great links in the process.
Search engines such as Google love non-profit sites. For example, if you can gain a link from a .edu or .ac.uk site, then you’ll be gaining a heavily weighted link. An easy way to get a good link from these sites is to consider sponsoring them. You don’t have to pour a load of your funds into these sites either; just a small donation can be enough to get you that all-important link.
That’s just a few effectively simple methods to put you on the road to building worthwhile links. If you’d like any help with link building or any other aspects of SEO, then get in touch and we’d be happy to help.
Categorised in: SEO
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