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Photo by JD Hancock / CC BY If you’re Tigger from Winnie the Pooh, a high bounce rate is probably directly proportional to how happy you are. For websites, however, it’s a different story. A site’s bounce rate is one of the most important factors for seeing how well it serves users, however many website owners… Read More

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About three weeks ago a new breaking feature was introduced by Inside AdWords, Google’s official blog: from now on the system offers not only ad calls tracking but also website calls tracking. What does it practically mean? After clicking an ad, users get to the website with a phone number, which is unique to a… Read More

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Photo by CollegeDegrees360 /CC BY Most of us already understand that the ideal landing page is not just your homepage or any page of your website. Even though there are many rules and guaranteed formulas published and available throughout cyberspace for the ideal landing page build and how to optimise it, the down to earth… Read More

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Why email marketing? If you are not using email marketing in your business, then you should have a very good reason because despite all the myriad of other ways to communicate with your customer base, email marketing still remains one of the ‘top dogs’. To be clear here, I am talking about permission-based email marketing…. Read More

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Everybody loves a statistic – a rare piece of black and white clarity to cling to in our otherwise grey and blurry world. They supposedly allow us to take off our subjective blinkers and see the world for what it is. But unfortunately people produce statistics and those blinkers aren’t as easily shaken off as… Read More

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There’s been a lot of talk recently about Google +1, the new ‘button’ from Google that allows people to ‘vote’ for your site and could affect your Google positions in some instances. So, firstly: What is Google +1? Google tell us that: Adding +1 buttons to your pages is a great way to help your… Read More

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It’s important to install a form of tracking software such as Get Clicky or Google Analytics onto your website.  This will allow you to monitor visitors, the length they remain, find any sites who have recently added a link to you (as people will click from the link to visit your site) as well as… Read More

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Why do so many people visit my Contact Us Page?

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