Now a staple of the UK’s Christmas, John Lewis’ festive ads are the poster children of modern day good marketing. Each year, marketers and consumers wait to see what the high-street legends come up with, and each year the released advert takes everyone’s breath away, or at least helps boost the retailer’s sales. The company,… Read More0 comments
Why email marketing? If you are not using email marketing in your business, then you should have a very good reason because despite all the myriad of other ways to communicate with your customer base, email marketing still remains one of the ‘top dogs’. To be clear here, I am talking about permission-based email marketing…. Read More0 comments
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