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Now a staple of the UK’s Christmas, John Lewis’ festive ads are the poster children of modern day good marketing. Each year, marketers and consumers wait to see what the high-street legends come up with, and each year the released advert takes everyone’s breath away, or at least helps boost the retailer’s sales. The company,… Read More

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Why email marketing? If you are not using email marketing in your business, then you should have a very good reason because despite all the myriad of other ways to communicate with your customer base, email marketing still remains one of the ‘top dogs’. To be clear here, I am talking about permission-based email marketing…. Read More

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