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Google’s next big shake-up of the way they rank websites is almost upon us – are you ready for it? With well over half of all web traffic now coming from mobile devices, it’s no wonder Google has been spending more and more time making sure their search engine works effectively for mobile users. April… Read More

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Now a staple of the UK’s Christmas, John Lewis’ festive ads are the poster children of modern day good marketing. Each year, marketers and consumers wait to see what the high-street legends come up with, and each year the released advert takes everyone’s breath away, or at least helps boost the retailer’s sales. The company,… Read More

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Yesterday, the BBC ran a story about a French blogger who has been fined because of the position of her negative review on Google SERPs. The owner of Il Giardino claimed that the negative blog post, which continually showed up in the fourth position on Google’s first page of search results, had an extremely damaging… Read More

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