While the vast majority of internet advertising is from legitimate businesses, every internet user has likely come into contact with a ‘dodgy’ ad that is being shown through the Google Display or Search Networks. Advertisers selling weight-loss scams and counterfeit merchandise are amongst the most prolific offenders, but just as worrying are the smaller number… Read More0 comments
You may have the most wonderful website on the internet, but if your site isn’t ‘responsive’ – i.e. doesn’t shrink and adapt to fit the screens of mobile devices – then you’re going to lose mobile customers. Searchers will scroll down, but we’re rarely happy about zooming in or scrolling clumsily from side to side… Read More0 comments
About three weeks ago a new breaking feature was introduced by Inside AdWords, Google’s official blog: from now on the system offers not only ad calls tracking but also website calls tracking. What does it practically mean? After clicking an ad, users get to the website with a phone number, which is unique to a… Read More0 comments
Photo by CollegeDegrees360 /CC BY Most of us already understand that the ideal landing page is not just your homepage or any page of your website. Even though there are many rules and guaranteed formulas published and available throughout cyberspace for the ideal landing page build and how to optimise it, the down to earth… Read More0 comments
Pay-Per-Click (PPC) advertising is a very broad subject, but here are a few reasons why you may want to give PPC advertising a go when drawing up a marketing strategy for your business: 1 – It is highly targeted PPC works by linking your adverts to the search enquiries made by potential customers using Google’s… Read More0 comments
Remarketing is a relatively new tool in the internet advertiser’s toolkit (Display network remarketing became available only in 2010). It offers the ability to reconnect with people who have previously visited your website and show them relevant ads across the web and now, when they search on Google. The main premise, is that if they… Read More0 comments
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