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Welcome to the Yellow Pages of now. Many businesses still do not realise the significance of having a Google+ Local page. As you may have realised from the size of the old yellow directory (yes it’s been shrinking!) it is no longer the way that people search for a business number or information. Statistics recently… Read More

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It’s easy to get tied up in Google Analytics (or whatever stats package you use) – there are so many things to analyse: Traffic Bounce rate Page views Referral traffic Search engines Keyword searches and that’s just basic statistics and analytics. You can spend so much time getting hung up on where your traffic is… Read More

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I’m often asked how to find invoices in AdWords.  The good news is there are printable invoices, you just need to be able to access them. In order to do this log into AdWords and click onto the green tab marked Billing and then click Billing Summary. Scroll down until you find the right month. … Read More

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There seems to be some confusion over who will see a post you put on Google+, whether it’s only seen by people who have added you, people you have added, or people you don’t even know. This handy graphic (please let us know if it is yours so we can credit it!) explains a lot… Read More

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There’s been a lot of talk recently about Google +1, the new ‘button’ from Google that allows people to ‘vote’ for your site and could affect your Google positions in some instances. So, firstly: What is Google +1? Google tell us that: Adding +1 buttons to your pages is a great way to help your… Read More

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Top Ten Tips for using Google AdWords

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I am often asked on my AdWords Courses whether Click Fraud is something they need to worry about. It’s often spoken about and quoted as the main reason people fail when creating their own AdWords accounts – when actually the problem is due to the poor set up of their campaign!

Click Fraud worries small business advertisers, particularly due to the often small monthly budgets involved.

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This is a very common question asked by new advertisers. So here’s a list of potential reasons it might not be showing: Your account is new, and you have not entered payment details. When you have entered payment details, they take a short while to be authorised. This can be up to a day or… Read More

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