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Having recently posted on my Facebook fan page that the Return On Investment to aim for with web marketing is 5 times your marketing spend, I received requests to explain further how this might be achieved. So I've written a quick guide to point you in the right direction:
Search Engine Optimisation. The process of optimising your website and offsite content in order to rank highly in the search engine results. Find it in the ‘organic produce’ aisle in your local supermarket.
Pay Per Click. Paid advertising in the form of Google Adwords to help introduce millions of internet users to your website. We take one of our Google qualified PPC team and just ‘add words’.
We understand that you may not be willing to part with your hard earned cash before we do the clever bit. So let us show you what we can do and we’ll worry about the figures later. Just don’t be surprised when we deliver.
