Marketing By Web http://www.marketingbyweb.com UK SEO and PPC specialists - "Ranking above the rest" Wed, 01 Apr 2015 12:46:19 +0000 en-US hourly 1 Mobile Manners – Is Your Website Ready for Google’s Next Ranking Change? http://www.marketingbyweb.com/mobile-manners-is-your-website-ready-for-googles-next-ranking-change/ http://www.marketingbyweb.com/mobile-manners-is-your-website-ready-for-googles-next-ranking-change/#comments Wed, 01 Apr 2015 12:46:19 +0000 http://www.marketingbyweb.com/?p=8769 Google’s next big shake-up of the way they rank websites is almost upon us – are you ready for it? With well over half of all web traffic now coming from mobile devices, it’s no wonder Google has been spending more and more time making sure their search engine works effectively for mobile users. April... Read More

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Using visual clues on your landing pages http://www.marketingbyweb.com/using-visual-clues-on-your-landing-pages/ http://www.marketingbyweb.com/using-visual-clues-on-your-landing-pages/#comments Thu, 19 Mar 2015 16:32:31 +0000 http://www.marketingbyweb.com/?p=8688 Employing search engine optimisation techniques is all about getting potential customers to visit your online business space. If you are achieving this already that’s great, but the customer still has a long way to go before they hand over any of their money for your product or service. In this blog I am going to... Read More

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Now Google really knows what you want http://www.marketingbyweb.com/now-google-really-knows-what-you-want/ http://www.marketingbyweb.com/now-google-really-knows-what-you-want/#comments Fri, 20 Feb 2015 12:06:36 +0000 http://www.marketingbyweb.com/?p=8663 Unbeknown to most Google users, Google’s algorithm has silently changed over the last 12 months in the most significant way for perhaps five years. Imagine someone working for a small company in Bristol that has recently lost some important files and has now decided that it really needs to get an online backup solution. The... Read More

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What is Bounce Rate and What Does it Mean for your Website? http://www.marketingbyweb.com/why-bounce-rates-matter/ http://www.marketingbyweb.com/why-bounce-rates-matter/#comments Wed, 11 Feb 2015 10:23:09 +0000 http://www.marketingbyweb.com/?p=8651 Photo by JD Hancock / CC BY If you’re Tigger from Winnie the Pooh, a high bounce rate is probably directly proportional to how happy you are. For websites, however, it’s a different story. A site’s bounce rate is one of the most important factors for seeing how well it serves users, however many website owners... Read More

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Google Cracks Down on Bad Ads http://www.marketingbyweb.com/google-cracks-bad-ads/ http://www.marketingbyweb.com/google-cracks-bad-ads/#comments Fri, 06 Feb 2015 11:22:03 +0000 http://www.marketingbyweb.com/?p=8642 While the vast majority of internet advertising is from legitimate businesses, every internet user has likely come into contact with a ‘dodgy’ ad that is being shown through the Google Display or Search Networks. Advertisers selling weight-loss scams and counterfeit merchandise are amongst the most prolific offenders, but just as worrying are the smaller number... Read More

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Is Wearable Technology the Way Forward? http://www.marketingbyweb.com/wearable-technology-way-forward/ http://www.marketingbyweb.com/wearable-technology-way-forward/#comments Fri, 16 Jan 2015 14:38:18 +0000 http://www.marketingbyweb.com/?p=8631 Yesterday, Google announced that their Google Glass eyewear was going into somewhat of an early retirement with the firm ending production of the current model of glasses. While they haven’t completely scrapped the idea, they have said they will no longer accept orders of the product, leaving us to question whether wearable tech really is... Read More

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To be HTTPS or not to be HTTPS? http://www.marketingbyweb.com/to-be-https-or-not-to-be-https/ http://www.marketingbyweb.com/to-be-https-or-not-to-be-https/#comments Fri, 02 Jan 2015 13:41:58 +0000 http://www.marketingbyweb.com/?p=8607 In August, Google announced that it was calling for “HTTPS everywhere” on the web. To encourage this, it also announced that it was using HTTPS as a ‘lightweight ranking signal’. This announcement seems to have caused concern with a number of our clients so the purpose of this post is to help explain the consequences... Read More

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Can You Keep Ignoring Mobile Users In Your Online Marketing Strategy? http://www.marketingbyweb.com/can-keep-ignoring-mobile-users-online-marketing-strategy/ http://www.marketingbyweb.com/can-keep-ignoring-mobile-users-online-marketing-strategy/#comments Mon, 01 Dec 2014 10:00:01 +0000 http://www.marketingbyweb.com/?p=8580 You may have the most wonderful website on the internet, but if your site isn’t ‘responsive’ – i.e. doesn’t shrink and adapt to fit the screens of mobile devices – then you’re going to lose mobile customers. Searchers will scroll down, but we’re rarely happy about zooming in or scrolling clumsily from side to side... Read More

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What the John Lewis Christmas Ad tells you about Marketing http://www.marketingbyweb.com/john-lewis-christmas-ad-tells-marketing/ http://www.marketingbyweb.com/john-lewis-christmas-ad-tells-marketing/#comments Fri, 21 Nov 2014 12:30:43 +0000 http://www.marketingbyweb.com/?p=8568 Now a staple of the UK’s Christmas, John Lewis’ festive ads are the poster children of modern day good marketing. Each year, marketers and consumers wait to see what the high-street legends come up with, and each year the released advert takes everyone’s breath away, or at least helps boost the retailer’s sales. The company,... Read More

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The importance of colour in branding – Part 2 http://www.marketingbyweb.com/importance-colour-branding-marketing-part-2/ http://www.marketingbyweb.com/importance-colour-branding-marketing-part-2/#comments Fri, 24 Oct 2014 12:00:12 +0000 http://www.marketingbyweb.com/?p=8448 Continuing on from Part 1 of this discussion I will finish by going over how colour can effect your audience’s buying decisions, especially in regards to creating a successful call-to-action. When looking at the colours used on a website you can spate them into a hierarchy of layers spanning from least to most noticeable, this... Read More

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