Marketing By Web http://www.marketingbyweb.com UK SEO and PPC specialists - "Ranking above the rest" Mon, 28 Jul 2014 13:36:01 +0000 en-US hourly 1 Does my Business need a Blog? http://www.marketingbyweb.com/business-need-blog/?utm_source=rss&utm_medium=rss&utm_campaign=business-need-blog http://www.marketingbyweb.com/business-need-blog/#comments Mon, 28 Jul 2014 13:36:01 +0000 http://www.marketingbyweb.com/?p=8004 Yes, it does. In case you’re not convinced by this simple answer, have a look at these benefits of blogging and then decide if you can really afford to leave it out of your online marketing strategy. Announcing News Blogs can act as your very own press release. If you’re having a massive sale at... Read More

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How to Write Irresistible Meta Descriptions http://www.marketingbyweb.com/write-irresistible-meta-descriptions/?utm_source=rss&utm_medium=rss&utm_campaign=write-irresistible-meta-descriptions http://www.marketingbyweb.com/write-irresistible-meta-descriptions/#comments Fri, 25 Jul 2014 13:16:53 +0000 http://www.marketingbyweb.com/?p=7993 Even if the name means nothing to you, chances are you look at dozens of meta descriptions every day. They are the short pieces of text that appear under the title of a web page when you do a search on Google or any other search engine. Their job is to briefly outline the contents... Read More

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The Right Way to Manage Negative Reviews http://www.marketingbyweb.com/right-way-manage-negative-reviews/?utm_source=rss&utm_medium=rss&utm_campaign=right-way-manage-negative-reviews http://www.marketingbyweb.com/right-way-manage-negative-reviews/#comments Thu, 17 Jul 2014 13:17:37 +0000 http://www.marketingbyweb.com/?p=7980 Yesterday, the BBC ran a story about a French blogger who has been fined because of the position of her negative review on Google SERPs. The owner of Il Giardino claimed that the negative blog post, which continually showed up in the fourth position on Google’s first page of search results, had an extremely damaging... Read More

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Making your website Mobile friendly http://www.marketingbyweb.com/making-website-mobile-friendly/?utm_source=rss&utm_medium=rss&utm_campaign=making-website-mobile-friendly http://www.marketingbyweb.com/making-website-mobile-friendly/#comments Fri, 11 Jul 2014 13:39:32 +0000 http://www.marketingbyweb.com/?p=7952 In this day and age our demand for information on the go is ever increasing. The screen sizes in which we view online content has dramatically decreased moving from desktop PCs and Laptops to portable tablets and mobile phones. As a result there is less virtual real estate for you to show off your products... Read More

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Three Reasons why you’re Losing Blog Traffic http://www.marketingbyweb.com/three-reasons-youre-losing-blog-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=three-reasons-youre-losing-blog-traffic http://www.marketingbyweb.com/three-reasons-youre-losing-blog-traffic/#comments Mon, 07 Jul 2014 08:26:28 +0000 http://www.marketingbyweb.com/?p=7963  Photo by Maria Reyes-McDavis / CC BY Maintaining a blog is a key way to increase organic traffic to your website. A healthy blog that is regularly updated and includes keywords will have a direct impact on your SERPs (search engine results page) rankings, making it an ideal way to market your business. Whilst traffic... Read More

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Google + Local page and why your business needs it http://www.marketingbyweb.com/google-local-page-business-needs/?utm_source=rss&utm_medium=rss&utm_campaign=google-local-page-business-needs http://www.marketingbyweb.com/google-local-page-business-needs/#comments Wed, 02 Jul 2014 12:49:29 +0000 http://www.marketingbyweb.com/?p=7943 Welcome to the Yellow Pages of now. Many businesses still do not realise the significance of having a Google+ Local page. As you may have realised from the size of the old yellow directory (yes it’s been shrinking!) it is no longer the way that people search for a business number or information. Statistics recently... Read More

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The importance of email newsletter tagging http://www.marketingbyweb.com/importance-email-newsletter-tagging/?utm_source=rss&utm_medium=rss&utm_campaign=importance-email-newsletter-tagging http://www.marketingbyweb.com/importance-email-newsletter-tagging/#comments Fri, 27 Jun 2014 07:09:36 +0000 http://www.marketingbyweb.com/?p=7925 Why email marketing? If you are not using email marketing in your business, then you should have a very good reason because despite all the myriad of other ways to communicate with your customer base, email marketing still remains one of the ‘top dogs’. To be clear here, I am talking about permission-based email marketing.... Read More

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The Perfect Blog Length: The Story Behind the Stats http://www.marketingbyweb.com/perfect-blog-length-story-behind-stats/?utm_source=rss&utm_medium=rss&utm_campaign=perfect-blog-length-story-behind-stats http://www.marketingbyweb.com/perfect-blog-length-story-behind-stats/#comments Tue, 24 Jun 2014 14:03:09 +0000 http://www.marketingbyweb.com/?p=7904 Everybody loves a statistic – a rare piece of black and white clarity to cling to in our otherwise grey and blurry world. They supposedly allow us to take off our subjective blinkers and see the world for what it is. But unfortunately people produce statistics and those blinkers aren’t as easily shaken off as... Read More

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Top 3 Benefits Of Social Media For Business http://www.marketingbyweb.com/top-3-benefits-social-media-business/?utm_source=rss&utm_medium=rss&utm_campaign=top-3-benefits-social-media-business http://www.marketingbyweb.com/top-3-benefits-social-media-business/#comments Fri, 20 Jun 2014 14:58:34 +0000 http://www.marketingbyweb.com/?p=7897 “Why should my business be on social media?” is a question we’re asked often at Marketing By Web and it’s not often a straightforward answer. The benefits apply differently to each industry and are so varied that it isn’t always easy to explain on the spot. So today’s blog post will tackle that question in... Read More

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What is the Best Form of Advertising to use as a Business? http://www.marketingbyweb.com/best-form-advertising-use-business/?utm_source=rss&utm_medium=rss&utm_campaign=best-form-advertising-use-business http://www.marketingbyweb.com/best-form-advertising-use-business/#comments Mon, 19 May 2014 13:47:18 +0000 http://www.marketingbyweb.com/?p=7887 Photo by Albert Bridge/ CC BY As we all know marketing covers a plethora of platforms. It’s the marketer’s role to choose wisely and engage potential customers using thought provoking messages or pictures, blatantly or sometimes subliminally to capture their attention whilst underpinning the brand and values. Over the past 40 years marketing has seen... Read More

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