Marketing By Web http://www.marketingbyweb.com UK SEO and PPC specialists - "Ranking above the rest" Wed, 22 Oct 2014 09:04:30 +0000 en-US hourly 1 Is it Time to Move Your Site from HTTP to HTTPS for SEO? http://www.marketingbyweb.com/time-move-site-http-https-seo/ http://www.marketingbyweb.com/time-move-site-http-https-seo/#comments Mon, 13 Oct 2014 14:27:58 +0000 http://www.marketingbyweb.com/?p=8379 Normally Google are pretty cagey about exactly what is and isn’t a ranking factor when it comes to their search results. Recently, however, they’ve broken that trend by revealing that, from now on, websites using HTTPS encryption will be given a small boost in the rankings. Although they are keen to stress that switching to... Read More

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Teamwork: Improving Your Website To Work With Your PPC Campaign http://www.marketingbyweb.com/teamwork-improving-website-work-ppc-campaign/ http://www.marketingbyweb.com/teamwork-improving-website-work-ppc-campaign/#comments Mon, 06 Oct 2014 13:00:51 +0000 http://www.marketingbyweb.com/?p=8362 In an ideal world, outsourcing your internet marketing would perhaps mean that you could wash your hands of the whole process and leave the experts to it. The truth is, if you’ve picked the right company, you can often get good results this way. However, if you want to get the very best results, you... Read More

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Protecting Your Digital Legacy http://www.marketingbyweb.com/protecting-digital-legacy/ http://www.marketingbyweb.com/protecting-digital-legacy/#comments Fri, 03 Oct 2014 10:48:24 +0000 http://www.marketingbyweb.com/?p=8350 Digital legacy has been in the news lately as people are facing an unusual situation after the death of a loved one: not being able to access their online accounts, both social and financial. This predicament is unique to the modern era in that you can now open bank accounts online without ever having a... Read More

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Follow Versus No Follow Links – What Does it Mean for SEO? http://www.marketingbyweb.com/follow-versus-follow-links-mean-seo/ http://www.marketingbyweb.com/follow-versus-follow-links-mean-seo/#comments Mon, 29 Sep 2014 09:19:48 +0000 http://www.marketingbyweb.com/?p=8343 For a long time getting other sites to link to yours was one of the most important aspects of SEO. This has changed somewhat of late, with Google putting more emphasis onto other factors, such as social media shares and Click Through Rate. This was, at least partly, as a response to unscrupulous marketing companies... Read More

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The importance of colour in branding – (part 1) http://www.marketingbyweb.com/importance-colour-branding-part-1/ http://www.marketingbyweb.com/importance-colour-branding-part-1/#comments Fri, 26 Sep 2014 09:51:52 +0000 http://www.marketingbyweb.com/?p=8131 Your brand represents you. It represents your beliefs, your values and projects your personality onto the consumer. The use of colour in your identity and marketing plays a very important role in effecting the consumer’s perception of your brand. Colours are recognisable and along with your brand name, slogan and logo build recognition within your... Read More

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Twitter #experiment with Ecommerce http://www.marketingbyweb.com/twitter-experiment-ecommerce/ http://www.marketingbyweb.com/twitter-experiment-ecommerce/#comments Mon, 22 Sep 2014 08:13:17 +0000 http://www.marketingbyweb.com/?p=8310 Two weeks ago, Twitter officially announced in a blog post, and email sent to its users, that they were starting to experiment with a ‘Buy’ button. Previous experiments into online shopping from the social media site have included a #AmazonCart hashtag that allows users to add products to their Amazon shopping cart without having to... Read More

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2014 Google Ranking Factors http://www.marketingbyweb.com/2014-google-ranking-factors/ http://www.marketingbyweb.com/2014-google-ranking-factors/#comments Fri, 19 Sep 2014 10:11:10 +0000 http://www.marketingbyweb.com/?p=8288 Searchmetrics, the reputed German rank tracking company, produced its annual Google rank factor correlation report  earlier this month. An 82 page document that is essential industry reading. In its 2013 report, many were surprised to see that the most influential ranking factor was Google’s social media platform Google+. This year the highest ranking factor appears... Read More

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Another Milestone for Google: Website Calls Tracking Now in AdWords http://www.marketingbyweb.com/another-milestone-google-website-calls-tracking-now-adwords/ http://www.marketingbyweb.com/another-milestone-google-website-calls-tracking-now-adwords/#comments Mon, 15 Sep 2014 10:30:18 +0000 http://www.marketingbyweb.com/?p=8255 About three weeks ago a new breaking feature was introduced by Inside AdWords, Google’s official blog: from now on the system offers not only ad calls tracking but also website calls tracking. What does it practically mean? After clicking an ad, users get to the website with a phone number, which is unique to a... Read More

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So will you be queuing for your new iPhone 6 today? http://www.marketingbyweb.com/will-queuing-new-iphone-6-today/ http://www.marketingbyweb.com/will-queuing-new-iphone-6-today/#comments Fri, 12 Sep 2014 10:09:21 +0000 http://www.marketingbyweb.com/?p=8265 Well it’s arrived! The day all the expectant, anticipating, salivating techno geeks and fashionistas have been waiting for. Today Apple releases the new iPhone 6 for sale in the UK. I’m sure there will be as usual, hundreds of people queuing to ensure they get their latest handset gadgetry on the first day of release.... Read More

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Google have axed Authorship – should you? http://www.marketingbyweb.com/google-have-axed-authorship-should-you/ http://www.marketingbyweb.com/google-have-axed-authorship-should-you/#comments Fri, 05 Sep 2014 15:13:43 +0000 http://www.marketingbyweb.com/?p=8249   Google have announced that after 3 years of implementing, refining and rolling it out to the masses, they will no longer be using Authorship as a search signal. There’s been a lot of confusion and disappointment following this announcement, many thinking they have wasted time implementing the often-complicated mark-up on their sites. But has... Read More

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