Marketing By Web http://www.marketingbyweb.com UK SEO and PPC specialists - "Ranking above the rest" Mon, 22 Sep 2014 08:18:14 +0000 en-US hourly 1 Twitter #experiment with Ecommerce http://www.marketingbyweb.com/twitter-experiment-ecommerce/ http://www.marketingbyweb.com/twitter-experiment-ecommerce/#comments Mon, 22 Sep 2014 08:13:17 +0000 http://www.marketingbyweb.com/?p=8310 Two weeks ago, Twitter officially announced in a blog post, and email sent to its users, that they were starting to experiment with a ‘Buy’ button. Previous experiments into online shopping from the social media site have included a #AmazonCart hashtag that allows users to add products to their Amazon shopping cart without having to... Read More

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2014 Google Ranking Factors http://www.marketingbyweb.com/2014-google-ranking-factors/ http://www.marketingbyweb.com/2014-google-ranking-factors/#comments Fri, 19 Sep 2014 10:11:10 +0000 http://www.marketingbyweb.com/?p=8288 Searchmetrics, the reputed German rank tracking company, produced its annual Google rank factor correlation report  earlier this month. An 82 page document that is essential industry reading. In its 2013 report, many were surprised to see that the most influential ranking factor was Google’s social media platform Google+. This year the highest ranking factor appears... Read More

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Another Milestone for Google: Website Calls Tracking Now in AdWords http://www.marketingbyweb.com/another-milestone-google-website-calls-tracking-now-adwords/ http://www.marketingbyweb.com/another-milestone-google-website-calls-tracking-now-adwords/#comments Mon, 15 Sep 2014 10:30:18 +0000 http://www.marketingbyweb.com/?p=8255 About three weeks ago a new breaking feature was introduced by Inside AdWords, Google’s official blog: from now on the system offers not only ad calls tracking but also website calls tracking. What does it practically mean? After clicking an ad, users get to the website with a phone number, which is unique to a... Read More

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So will you be queuing for your new iPhone 6 today? http://www.marketingbyweb.com/will-queuing-new-iphone-6-today/ http://www.marketingbyweb.com/will-queuing-new-iphone-6-today/#comments Fri, 12 Sep 2014 10:09:21 +0000 http://www.marketingbyweb.com/?p=8265 Well it’s arrived! The day all the expectant, anticipating, salivating techno geeks and fashionistas have been waiting for. Today Apple releases the new iPhone 6 for sale in the UK. I’m sure there will be as usual, hundreds of people queuing to ensure they get their latest handset gadgetry on the first day of release.... Read More

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Google have axed Authorship – should you? http://www.marketingbyweb.com/google-have-axed-authorship-should-you/ http://www.marketingbyweb.com/google-have-axed-authorship-should-you/#comments Fri, 05 Sep 2014 15:13:43 +0000 http://www.marketingbyweb.com/?p=8249   Google have announced that after 3 years of implementing, refining and rolling it out to the masses, they will no longer be using Authorship as a search signal. There’s been a lot of confusion and disappointment following this announcement, many thinking they have wasted time implementing the often-complicated mark-up on their sites. But has... Read More

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Remember ‘Hummingbird’? It’s Still Relevant http://www.marketingbyweb.com/remember-hummingbird-its-still-relevant/ http://www.marketingbyweb.com/remember-hummingbird-its-still-relevant/#comments Mon, 01 Sep 2014 15:12:25 +0000 http://www.marketingbyweb.com/?p=8241 Hummingbird’s first birthday falls sometime this week. With all the talk of Pandas, Pigeons and the demise of Google Authorship, it’s easy to forget about important updates such as this that are still working away quietly in the background, affecting the way businesses rank in the search results. What Is Hummingbird? Hummingbird was an overhaul... Read More

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What Can George Orwell Teach Us About Writing for the Web? http://www.marketingbyweb.com/what-can-george-orwell-teach-us-about-writing-for-the-web-2/ http://www.marketingbyweb.com/what-can-george-orwell-teach-us-about-writing-for-the-web-2/#comments Fri, 29 Aug 2014 10:27:28 +0000 http://www.marketingbyweb.com/?p=8235 George Orwell, world famous writer of classic novels such as 1984 and Animal Farm, died in 1950, decades before the birth of the modern internet. With that in mind, it might seem odd to suggest he has anything to teach us about writing web copy in the 21st century. However, before becoming a novelist Orwell... Read More

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Google Business View gaining exposure http://www.marketingbyweb.com/google-business-view-gaining-exposure/ http://www.marketingbyweb.com/google-business-view-gaining-exposure/#comments Fri, 22 Aug 2014 12:39:14 +0000 http://www.marketingbyweb.com/?p=8202 It is still early days for Google’s newest exploration into its goal for mapping every nook and cranny across the Globe, but increased publicity from both Google itself and its trusted Photographers and agencies is beginning to catch the eye of businesses who are ever searching for ways to get their brand in front of... Read More

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Greggs: the dangers of brand vandalism http://www.marketingbyweb.com/greggs-the-dangers-of-brand-vadalism/ http://www.marketingbyweb.com/greggs-the-dangers-of-brand-vadalism/#comments Tue, 19 Aug 2014 14:10:47 +0000 http://www.marketingbyweb.com/?p=8128 Greggs, one of the biggest brands on the high street, has suffered the indignity of someone (presumably a disgruntled insider or ex-employee) modifying its Knowledge Graph to change the slogan below its logo to say “Providing shit to scum for our 70 years”. There also seem to have been some unsavoury changes to Greggs’ Wikipedia... Read More

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Why you Shouldn’t Give up on your SEO this Summer http://www.marketingbyweb.com/seo-summer/ http://www.marketingbyweb.com/seo-summer/#comments Mon, 18 Aug 2014 08:37:02 +0000 http://www.marketingbyweb.com/?p=8122 Those who rely on their website to bring in business will be well aware that there is currently a bit of a summertime lull. With summer sales appearing to dwindle, small business owners are likely to be looking at which parts of their spending they can halt in order to save some money. Of course,... Read More

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