Marketing By Web http://www.marketingbyweb.com UK SEO and PPC specialists - "Ranking above the rest" Mon, 08 Dec 2014 12:11:57 +0000 en-US hourly 1 Can You Keep Ignoring Mobile Users In Your Online Marketing Strategy? http://www.marketingbyweb.com/can-keep-ignoring-mobile-users-online-marketing-strategy/ http://www.marketingbyweb.com/can-keep-ignoring-mobile-users-online-marketing-strategy/#comments Mon, 01 Dec 2014 10:00:01 +0000 http://www.marketingbyweb.com/?p=8580 You may have the most wonderful website on the internet, but if your site isn’t ‘responsive’ – i.e. doesn’t shrink and adapt to fit the screens of mobile devices – then you’re going to lose mobile customers. Searchers will scroll down, but we’re rarely happy about zooming in or scrolling clumsily from side to side... Read More

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What the John Lewis Christmas Ad tells you about Marketing http://www.marketingbyweb.com/john-lewis-christmas-ad-tells-marketing/ http://www.marketingbyweb.com/john-lewis-christmas-ad-tells-marketing/#comments Fri, 21 Nov 2014 12:30:43 +0000 http://www.marketingbyweb.com/?p=8568 Now a staple of the UK’s Christmas, John Lewis’ festive ads are the poster children of modern day good marketing. Each year, marketers and consumers wait to see what the high-street legends come up with, and each year the released advert takes everyone’s breath away, or at least helps boost the retailer’s sales. The company,... Read More

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The importance of colour in branding – Part 2 http://www.marketingbyweb.com/importance-colour-branding-marketing-part-2/ http://www.marketingbyweb.com/importance-colour-branding-marketing-part-2/#comments Fri, 24 Oct 2014 12:00:12 +0000 http://www.marketingbyweb.com/?p=8448 Continuing on from Part 1 of this discussion I will finish by going over how colour can effect your audience’s buying decisions, especially in regards to creating a successful call-to-action. When looking at the colours used on a website you can spate them into a hierarchy of layers spanning from least to most noticeable, this... Read More

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Is it Time to Move Your Site from HTTP to HTTPS for SEO? http://www.marketingbyweb.com/time-move-site-http-https-seo/ http://www.marketingbyweb.com/time-move-site-http-https-seo/#comments Mon, 13 Oct 2014 14:27:58 +0000 http://www.marketingbyweb.com/?p=8379 Normally Google are pretty cagey about exactly what is and isn’t a ranking factor when it comes to their search results. Recently, however, they’ve broken that trend by revealing that, from now on, websites using HTTPS encryption will be given a small boost in the rankings. Although they are keen to stress that switching to... Read More

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Teamwork: Improving Your Website To Work With Your PPC Campaign http://www.marketingbyweb.com/teamwork-improving-website-work-ppc-campaign/ http://www.marketingbyweb.com/teamwork-improving-website-work-ppc-campaign/#comments Mon, 06 Oct 2014 13:00:51 +0000 http://www.marketingbyweb.com/?p=8362 In an ideal world, outsourcing your internet marketing would perhaps mean that you could wash your hands of the whole process and leave the experts to it. The truth is, if you’ve picked the right company, you can often get good results this way. However, if you want to get the very best results, you... Read More

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Protecting Your Digital Legacy http://www.marketingbyweb.com/protecting-digital-legacy/ http://www.marketingbyweb.com/protecting-digital-legacy/#comments Fri, 03 Oct 2014 10:48:24 +0000 http://www.marketingbyweb.com/?p=8350 Digital legacy has been in the news lately as people are facing an unusual situation after the death of a loved one: not being able to access their online accounts, both social and financial. This predicament is unique to the modern era in that you can now open bank accounts online without ever having a... Read More

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Follow Versus No Follow Links – What Does it Mean for SEO? http://www.marketingbyweb.com/follow-versus-follow-links-mean-seo/ http://www.marketingbyweb.com/follow-versus-follow-links-mean-seo/#comments Mon, 29 Sep 2014 09:19:48 +0000 http://www.marketingbyweb.com/?p=8343 For a long time getting other sites to link to yours was one of the most important aspects of SEO. This has changed somewhat of late, with Google putting more emphasis onto other factors, such as social media shares and Click Through Rate. This was, at least partly, as a response to unscrupulous marketing companies... Read More

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The importance of colour in branding – (part 1) http://www.marketingbyweb.com/importance-colour-branding-part-1/ http://www.marketingbyweb.com/importance-colour-branding-part-1/#comments Fri, 26 Sep 2014 09:51:52 +0000 http://www.marketingbyweb.com/?p=8131 Your brand represents you. It represents your beliefs, your values and projects your personality onto the consumer. The use of colour in your identity and marketing plays a very important role in effecting the consumer’s perception of your brand. Colours are recognisable and along with your brand name, slogan and logo build recognition within your... Read More

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Twitter #experiment with Ecommerce http://www.marketingbyweb.com/twitter-experiment-ecommerce/ http://www.marketingbyweb.com/twitter-experiment-ecommerce/#comments Mon, 22 Sep 2014 08:13:17 +0000 http://www.marketingbyweb.com/?p=8310 Two weeks ago, Twitter officially announced in a blog post, and email sent to its users, that they were starting to experiment with a ‘Buy’ button. Previous experiments into online shopping from the social media site have included a #AmazonCart hashtag that allows users to add products to their Amazon shopping cart without having to... Read More

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2014 Google Ranking Factors http://www.marketingbyweb.com/2014-google-ranking-factors/ http://www.marketingbyweb.com/2014-google-ranking-factors/#comments Fri, 19 Sep 2014 10:11:10 +0000 http://www.marketingbyweb.com/?p=8288 Searchmetrics, the reputed German rank tracking company, produced its annual Google rank factor correlation report  earlier this month. An 82 page document that is essential industry reading. In its 2013 report, many were surprised to see that the most influential ranking factor was Google’s social media platform Google+. This year the highest ranking factor appears... Read More

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