Halfway through 2012 and more people are blogging than ever before. It’s rapidly becoming known as a great way to get more search engine listings, greater traffic from social media, and to help develop credibility and reputation.
The one thing people tell us they want more of, though, is eyeballs. Visitors. Traffic. What’s the point in writing a blog post if hardly anyone reads it?
So we’re going to share something with you that is pretty simple, but can really help to increase the visitors to your blog. And best of all it’s free!
One of the best ways to get more traffic to your blog posts is to increase your window of opportunity. Sounds technical doesn’t it? But it’s not!
Look at it this way; what do you do when you publish a new blog post? If you’re anything like most people you immediately set about publishing it.
- You post it to Twitter
- You put it on your Facebook business page
- And your personal timeline
- You add it to your LinkedIn status
- You pin it on Pinterest
- You post about it in various forums
- You email people you think would be interested in the post
Which is great! You’ve immediately reached your whole network and you can sit back and wait for the visitors to roll in, right?
What you’ve done (and in some cases you will have automated it) is reach the people who are online AT THAT PRECISE MOMENT and happen to see your posts. Which could be very few people, depending on the time of day you post.
Now look at it in a different way:
- You write your blog post
- Immediately post it on Twitter
- One hour later put it on your Facebook business page
- One hour after that add it to your LinkedIn status
- One hour after that pin it on Pinterest
- Another hour later, add it to your personal Facebook timeline
- And an hour later Google+ it
- The next day, post it on forums and email it out
- Make sure to include a link to it in your next newsletter
The same amount of work (unless you automate everything, in which case, stop!) but a much wider window of opportunity.
Instead of trying to reach as many people as you can in the few minutes after your blog is posted, you’re taking the time to spread out your links, making sure that you reach the maximum amount of people possible.
Simple, but effective. Try it, and let us know the results – did you get more traffic, more comments, more response? We’d love to know.
Categorised in: Social Media
This post was written by Nikki