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Unless you’ve had your head in a hole for the last few weeks, you’ll have seen SEO experts verywhere talking about the Google Panda update. But unless you’re one of these experts, or someone with a good grasp of SEO knowledge, you’re probably wondering what all the fuss is about!

Google Panda Update – what is it?

In simple terms Google has decided it wants to clean up the internet a little. A bold move, and a huge challenge, but this is probably their first step in that direction; no doubt there will be more changes to come.

One of the things that clogs up the search results is link sites, scraper sites and some article sites. You know the ones – you click on a link and are faced with a million Adsense ads, a few lines of text, headlines that make no sense, and dubious banner adverts. In short, these sites are pretty useless, probably won’t give you what you were actually searching for, and have no real value.
So the mighty Google has decided to devalue these sites in the search results.

Google Panda Update – what does it mean for me?

Well, to be honest, unless you’re one of those aforementioned sites, it shouldn’t worry you. If you’re plastering ads and links all over our site, turning it into some sort of central hub with no value, then you’ve probably been penalised.

If your site is useful, content rich and offers valuable content, you either won’t have been affected at all, or you may have seen your positions rise and your traffic increase.

Google Panda Update – my site has dropped

If your site has decent content, you won’t have to work too hard to get it reinstated; and the drop may have nothing to do with the Panda update at all – if you drop us a line we can take a look for you and see what the problem is.

To put it bluntly, the sites affected by the Google Panda Update are usually the ones that deserve it, and dropping them means that the better sites (and that’s yours and mine, right?) will have better positions, more traffic, and the eyeballs they deserve.

Let us know what the Google Panda Update has meant for your site in the comments below!

Beth is a member of our SEO team and works as a Search Marketing Executive. Her role is to write creative copy and help clients optimise their website.


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