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Measuring time

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Does your site measure up?

It’s unfortunate that sometimes we have to turn away SEO clients simply because their websites aren’t up to scratch. It’s hard to tell a client with money in his hand that the website he has paid out good money for just can’t be optimised.

There are many reasons a website isn’t suitable – here are just a few:

IT’S ON A FREEBIE DOMAIN

Whether it’s a free wordpress blog or a free domain on your hosting company’s space, it’s really not worth optimising on a freebie domain. With domain names costing very little these days, take the time to buy either a .com or a .co.uk that suits your company – it’s worth it in the long run.

IT’S AN ALL FLASH SITE

Although there are ways around it, Google still doesn’t like all Flash sites, and we really advise against getting them designed. With web design standards so high now it’s possible to achieve a great looking site without having to hide everything in a Flash movie.

TITLE TAGS CAN’T BE CHANGED ON EACH PAGE

It’s a fact that you can’t optimise one page of a site for every phrase – in fact we recommend a handful of phrases per page. This means that if you want to optimise for 10 phrases, you’re going to need at least 5 pages that can have the title and META tags changed. Many CMSs don’t offer this option, and sadly we have to turn away these clients.

THE SITE IS DESIGNED ALL IN GRAPHICS

Yes, even in 2011 we still see sites designed in Microsoft Pulisher or other programs that render the site all in graphics. Google can’t read them, we can’t help you – sorry!

YOU’RE NOT WILLING TO CHANGE YOUR COPY

In some cases your copy will be fine, but in others we’ll ask you to change some of it, make it more keyword rich, add H1 tags etc – if you won’t or can’t do this then we can’t do our job properly and have to say no.

YOU WANT INSTANT RESULTS ON ULTRA COMPETITIVE KEYPHRASES

Although we have achieved great listings in good timeframes for our clients, we can’t guarantee that you’ll be at #1 in Google for the keyphrases of your choice within a week – no-one can. In fact Google themselves even say not to employ SEO consultants who say they can. We’re ethical and moral and won’t promise something we can’t achieve, so we’d have to turn down the job.

That all sounds a little negative doesn’t it? But rest assured that the majority of people who come to us are taken on board with a big smile – once we’ve checked the above points and made sure we can do the best job for them.

Not sure if your site meets our criteria? Drop us a line and ask :)

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Beth is a member of our SEO team and works as a Search Marketing Executive. Her role is to write creative copy and help clients optimise their website.

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