Trying to combat the recent Google Penguin update? You’re going to need to make your SEO look more natural.
The Google bots are getting smarter; many people remain unaware of how much they have improved over the past 10 years. The days of repetitively putting the same keyword you are trying to rank for hidden behind a picture; and then watching your business thrive as you claim rank 1 keyword positions are long gone. Google’s recent statement further reiterates that in order to maintain front page positions; many of you will need to make vast changes, and fast! Over optimisation is something that Google are now paying attention to, so it is now more important than ever that you start making your SEO more natural, or fear your websites dropping off altogether.
Anchor Text Pointing To Your Site
So how exactly can we ensure that our SEO looks natural to the search engines? Well, let’s start with the anchor text you are using when you are acquiring links that point to your website. If your website truly had unique internet users all linking to your site, do you really think they would use the same anchor text? No, there would be a ridiculous number of different anchor text variations; everything from “click here” to your brand name, along with your actual keyword and a number of similar alternatives to your keyword. The search engines are well aware of this, and they have begun punishing sites that have a high number of links with the same anchor text pointing to the site. So, when you are linking those keywords to your site, remember to mix it up, occasionally include your brand name and some junk such as “click here”.
Repetitively placing the keyword you are trying to rank for on your website provides a bad user experience, and is overall frustrating to read! As Google’s algorithm progresses, so will their ability to recognise keyword stuffing and be able to do something about it. Now is a better time than ever to review your site and ensure that your webpage’s are not loaded with keywords in an attempt to manipulate rankings. Now I am not saying that you shouldn’t include your keywords in your page copy, in fact; quite the contrary! You just need to remember to provide useful and informative text that integrates keywords appropriately and not in a spammy manner. In doing so, your website will overall be more pleasant to read and you will keep Google’s spiders happy.
Your title tags need to be authentic and not appear as if they were written solely for the purpose of gaining rankings.
Bad- <title>Window Security & Window Protection | Windows </title>
Good-<title>Window Security & Protection in Birmingham and Wolverhampton | West Midland Shutters</title>
In the example above, we can see that the bad title repetitively mentions the word “window” and has no mention of the brand name for the company. A real person is not going to believe the site is legitimate, and nor are Google. Every title tag must include the brand name of your company, and not repeat keywords or you are likely to be down ranked as a result. Furthermore, a better written title tag also results in a higher click through rate. People see those spammy title tags in the search results, and choose to click the more trusted looking sites that include brand names instead.
Back-links from bad sources
Google is starting to pay closer attention to the types of links that are pointing to your site, and punishing accordingly if they disapprove of those sources.
Bad sources include:
- Link Networks
- Comment Spam
- Automated Software
- Forum Signature Links
- Reciprocal Lists
- Article Marketing Sites
- SEO-Focused Directories
If your back linking profile is made up of a high number of these types of links, then you can rest assured that your site is going to be quickly penalised. Focus your time instead on writing quality and unique content; not only for your site. You could also write content for other people’s websites or blogs, in order to acquire a link from their site to yours.
Making your SEO natural and non-spammy to the search engines is becoming more important than ever. As Google’s quest to fill their search engines with relevant search results continues, the people undertaking in bad methods to acquire those rankings will be punished. Don’t be one of them!
This is a guest post by Daniel Blinman, who is a Search Marketing Executive for Marketing By Web
Categorised in: SEO
This post was written by admin