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Outreaching is seen by many as the most laborious task of SEO. Long, repetitive and often confusing, it is an unenviable role that leaves many scratching their heads. However, it is a role that’s only as difficult as your lack of efficiency makes it and there are also a few handy tips that can set you off a long way as an SEO outreacher. Here is some outreaching advice for dummies.

You Don’t Always Need Their Email

Many newbie SEOs come under the assumption that the best means to contact a prospective link is through email. This is an insubstantial myth. Email is a rather effective way of communicating, but so are social media platforms such as Facebook, Twitter and – albeit to a much lesser extent – Google+.

Finding someone’s email address can also be rather difficult as many businesspersons are purposely intent on hiding such information from public online view. It is effectively much easier to find Facebooks and Twitters, and these days, people are just as likely to respond via these means.

Some Great Free Software

Many newbie SEOs have to work with extremely tight budgets and sometimes even, empty pockets. They therefore feel reluctant to pay money for linkbuilding softwares designed to help make their job somewhat easier.

There is some great free linkbuilding software that these people can instead resort to, such as Outreachr, Link Exchange Finder Pro and Blog Comment Finder Pro. In fact, an Outreachr campaign can even be more effective than that of those with a bigger name and costing money.

Rinse Twitter

SEOs of all levels should be absolutely rinsing Twitter for linkbuilding opportunities. Use Twitter to search for blogs needing content, by searching Guestpost or Guestblog along with the relevant keyword.

As previously mentioned, Twitter can also be a good way to build relationships with prospective clients. Ensure that this relationship seems as natural as possible, and therefore refrain from sending any spammed messages to your followers or prospective partners.

Furthermore, make sure you reply to Tweets quickly.

The internet’s most prominent social media networks are in practice a web of potential business contacts and even customers. Facebook claims just under a billion active users while Twitter boasts 175 million users. Twitter and Facebook should be treated as an SEO’s best friends and rinsed to the maximum, in order for you to get the most out of your business. Failing to do so is pure folly.

Michael Richardson is a British SEO and freelance writer.

Beth is a member of our SEO team and works as a Search Marketing Executive. Her role is to write creative copy and help clients optimise their website.


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