If your budget is limited – consider running a test campaign in Google AdWords.
I suggest starting off with just a few of your high margin products if your website is an ecommerce site – otherwise if your website is selling services, select just a couple of these to advertise.
The next step is to focus carefully within AdWords on these products. For example, let’s take a look at our wonderful client Nubie who sell Brio Sing Prams. Create an Ad Group called Brio Sing, and carefully add just a couple of relevant keywords to the group as below:
It’s important to add in the three different match types as denoted above with the square brackets, speech marks, and just the plain keyword. The reasons behind this belong in another post – but just ensure you add the same keyword with the 3 different ways to AdWords.
Try adding in a few of these products to start with, before gradually expanding, carefully adding in new products and checking how well they perform.
Before you go live with the campaign, make sure you have conversion tracking set up. More on this in this post. This way you will be able to prove that the sales came from AdWords, as well be able to see which keywords resulted in the actual conversions.
Good luck! Let us know how you get on.
Our expert SEO consultants will get you to the top using our tested and proven methods. No black hat tricks, just good natural optimsation that works.
If you don't have time to wait and need results now, choose our PPC solution. We get the most out of each penny and guarentee results.
We're not just about Google. Some times the best way to get out there is via word-of-mouth. We know how to use the social networks to get the best results.
Learn how we work our magic and learn how to become self sufficent. We can teach you and your team so you can do it in-house.