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Search Engine Optimisation FAQ’s

 

  1. What is Search Engine Optimisation?
  2. How does it work?
  3. What are the benefits to my business?
  4. How long does it take to set up?
  5. How long until I get results?
  6. How do you track results?
  7. What results/ROI can I expect?
  8. Can I do it myself?
  9. What are the benefits of outsourcing SEO?

 
What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of making changes to your website to increase its visibility in a search engine’s “organic” (un-paid) search results.

How does it work?

Your website will be optimised to include your keywords and search terms so that when someone is looking for them on a search engine you are more likely to appear higher in the rankings. You can focus your efforts on local, national or even global search results depending on the reach of your business.

What are the benefits to my business?

Your business will appear higher up in the organic search results, leading to more click-throughs to your website and in return more leads and conversions. It is estimated that the top 4 positions on Google receive 83% of the organic clicks on the first page, so it pays to be near the top.

How long does it take to set up?

An average SEO strategy will take 2-4 weeks to set up depending on the complexity of the website and how much time it takes to gather all of the information needed.

How long until I get results?

An average SEO strategy will take between 9-12 months to show tangible results as it is a subtle, natural process. The aim is to improve the quality of your website and its’ content over time so that you achieve sustainable higher rankings.

How do you track results?

We use a number of tools and programs, including Google Analytics, to track your ranking and web traffic over time to see the effects our changes are having.

What results/ROI can I expect?

This depends on a number of factors, including how much competition there is for your industry, your budget, and your products. We can offer you a better idea of the results you can achieve after an initial consultation.

Can I do it myself?

You can implement basic SEO measures yourself providing you have the technical skills. However, keeping up with all of the updates and changes that search engines make can be time consuming and sometimes complicated.

What are the benefits of outsourcing SEO?

Keeping up to date with all of the changes to search engine algorithms and updates can be time consuming and often requires a lot of technical knowledge to be able to implement them. Our account managers are constantly tracking these changes and have the technical skills to make changes as and when required – taking the time and hassle out of it for you.

You will also receive regular updates on your current ranking and the difference in web traffic over time. No need to analyse the data and work out what it means – we do all of that for you!



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