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Social Media Management


  1. What is social media?
  2. Why does my business need social media?
  3. What platform should I use?
  4. Which site is the best?
  5. When/how often should I post?
  6. How do I get people to follow me?
  7. What if I get negative comments?
  8. What will you post?
  9. I’m a business – why can’t all my posts be about our products?
  10. How do you track my progress?
  11. It’s all very complicated… can’t you just do it for me?
  12. What are the benefits of outsourcing?
  13. What return on investment can I expect?

What is social media?

Social media in its very essence is connecting socially online. Different platforms let you connect in different ways, such as sharing pictures, videos or opinions, but all with the goal of enhancing your relationships with your customers. It’s also a great way to connect with people that you might miss in your traditional marketing strategy, so can be effectively used to increase your brand’s reach.

Why does my business need social media?

Social media provides a range of benefits for businesses. You can:

– Connect directly to your customers
– Gain useful feedback on products/services you offer
– Monitor social signals related to your industry
– Build trust with your customers
– Create another touch-point for your customers in the sales process
– Increase authority/credibility for Google
– Keep up or gain an advantage over competition

What platform should I use?

There are 13 different types of social media platform (and hundreds of platforms!), so a little market research is required here – there’s no hard and fast rule to suit everyone. The correct place will depend on where your target market spends their time and the type of content you’re planning to share with them. Marketing By Web take the time to find out a little more about your desired audience and make sure you’re in the most relevant places to be found.

Which site is the best?

The answer to this depends on factors such as your target market, the content you want to share, the budget you have and the time you want to spend on it. Rather than trying to fit your content to the latest popular site, Marketing By Web will make sure you’re in the perfect place for your business.

When/how often should I post?

Again there’s no perfect answer that fits all businesses – you should aim to suit your post frequency to the platform and your audience. At Marketing By Web we check when you’re getting the best response from posts and optimise your posting schedule to match these times.

How do I get people to follow me?

It takes time to grow a following that not only likes what you do but engages actively with your content. You have to gain their trust by posting regular, high quality content even if it’s just to a small group at first. You can find new potential followers by taking part in discussions in relevant groups on forums, LinkedIn etc. Become a well-known, trusted member of the group and people will want to follow you for more information.

What if I get negative comments?

Depending on the situation we’ll either resolve the problem ourselves or pass the details on to your customer service department. For our recommendations on how to deal with negative comments yourself you can read our blog about it.

What will you post?

In our first consultation we will sit down with you to set some goals and topics you want to cover. A social media presence has to be personalised to you, so we will use this time to get to know you and your business thoroughly and craft a posting schedule especially for you.

I’m a business – why can’t all my posts be about our products?

In essence they can, you probably just won’t do very well from it! Consumers want to be engaged online: they want to be entertained, inspired, motivated and helped. They want solutions to their problems but they don’t want to feel sold to. This is where a varied posting schedule steps in. We will keep your content varied: posting useful things as well as product ads so that you’ll gain a community of followers that really value your service and will advocate for you instead of simply making a purchase and forgetting you 5 minutes later.

How do you track my progress?

There are a number of ways to measure progress, from in-built Insights on the platforms to Google Analytics or reporting programmes provided with scheduling apps. We will use a combination of these programmes and provide you with a report at the end of each month detailing your growth and engagement on each platform.

It’s all very complicated… can’t you just do it for me?

YES! At Marketing By Web we understand that your time is valuable and you need to spend it doing what you do best – serving customers. We provide a number of Management Packages that take care of your social media presence so that you don’t have to. For more information and a personalised strategy plan call us on 0800 327 7 327!

What are the benefits of outsourcing?

Social Media can be complicated and time consuming if you don’t take a targeted approach and keeping up to date on all the latest platforms can get confusing. Just some of the benefits Marketing By Web will bring include:

  • Experience: our managers have a whole wealth of experience in all of the social media platforms we recommend
  • Be in the right place for your business: our managers can tailor your online presence to suit your industry
  • Understanding: we know why you need to be on social media and can effectively fulfil this purpose
  • Research: our managers are skilled in researching topics and trends for a number of industries, meaning you’ll always have relevant content being posted
  • Keeping up to date: we also keep on top of the latest social media platforms to be added – if we think you need to join one we’ll let you know
  • Best practices: our managers are experts in online etiquette and best practices, meaning you’ll avoid the accidental faux pas!
  • What this means: you’ll save time and money to spend elsewhere

What return on investment can I expect?

Although a financial return on investment can be had, it is difficult to pinpoint due to the ever-changing nature of social media and the internet at large. The main benefits of having a social media presence online are a lot more intangible but can prove to be priceless when done well. Can you really put a price on wide-reaching word-of-mouth and great customer service?

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