and that’s just basic statistics and analytics.
You can spend so much time getting hung up on where your traffic is coming from, what it’s doing when it gets on your site, how high or low your bounce rate is etc, that you forget the one website statistic that really matters.
Is your website generating business?
Are you getting sales / enquiries / leads from your site?
It’s all very well getting hundreds of visitors a day – but if they’re not targeted, they won’t generate business.
It’s nice to see people linking to you – but if the people following those links aren’t potential clients, it’s just a vanity act.
We all love seeing ourselves on the front page of Google – but if no-one is searching for the phrases we’re using, then what’s the point?
The most important single measurement of your website’s effectiveness is whether it generates the results you want; which in most cases is sales.
If your site isn’t generating business, THEN it’s time to look at those other stats and find out why.
All of these things and more could be affecting your site’s ability to generate business, so yes they have to be looked at.
But look at that most important statistic first – because after all you had a website developed to enhance and grow your business, right?
If it’s not doing that, then all the vanity traffic in the world won’t help.
If your website isn’t generating business or leads, we can help – get in touch now.
Our expert SEO consultants will get you to the top using our tested and proven methods. No black hat tricks, just good natural optimsation that works.
If you don't have time to wait and need results now, choose our PPC solution. We get the most out of each penny and guarentee results.
We're not just about Google. Some times the best way to get out there is via word-of-mouth. We know how to use the social networks to get the best results.
Learn how we work our magic and learn how to become self sufficent. We can teach you and your team so you can do it in-house.