Your quick and easy guide to essential SEO strategies for the small business owner.
- Before you even get started, you need to identify the keywords that will work for you. It’s far easier to optimise for longer tail keywords which are 3 or 4 words long rather than 2 word keyphrases, so do bear this in mind. Certainly never try to optimise for a single word keyphrase – as someone using a single word keyword to search, is very unlikely to buy.
- Use a keyword tool such as the Google keyword tool to identify the number of monthly searches for a keyphrase, and identify related keywords. Don’t try to optimise for too many keywords – just a handful per page.
- Domain names are extremely important. Why do you think there’s so many people making money from selling domain names? The domain name matters, a lot. If you are going to be targeting a competitive phrase, purchasing a domain name containing these exact keywords is a good strategy.
- You will need to create metatags including a title tag which contain the keywords – this is extremely important. The keywords must also appear in the metadescription in a carefully crafted sentence.
- Create heading tags (no more than one H1 tag) which mention your main keywords if possible
- Optimise the page copy – you MUST mention the keywords you are targeting in the actual copy somewhere
- Start creating backlinks based on the keywords you are targeting. Suitable backlinks will be related websites, or articles sites such as ezinearticles. Also – don’t overlook the power of guest blogging – contact a few blog owners and offer to create a blog in exchange for a link back to your site
- Make sure the links are going back to the page you targeting, this won’t always be the homepage as ideally you will be optimising several pages
- Remember it’s easier to get links back to the homepage, so target the homepage for the most competitive keywords
- Make sure you are tracking your results using a tool such as Raven to see keyword movements up and down
- Keep a careful record of your changes and see how it affects your rankings
If you still have questions, you may wish to enrol on an SEO Course
Categorised in: SEO
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