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With all the hysteria surrounding Google+ at the moment, it’s easy to see why businesses and brands will be wanting to establish their territory as soon as possible (in fact Ford have already done just that.)

However, a blog post and video from Google today is asking brands to hold fire just now, as they have plans for businesses launching later this year.

I’m a little surprised that they didn’t launch the business facilities at the same time as the rest – surely they would have known that brands would want to establish their footprint as soon as possible, and especially smaller businesses?

As they say in the video, they’re going to be testing out business features with a small group of previewers – you can register within Google+ to become a tester, so if you’re in, it’s probably best to do that now.

Anyway, Google is asking you to give them a little time, and promise to launch business facilities ‘later this year’ – will you be waiting?

Beth is a member of our SEO team and works as a Search Marketing Executive. Her role is to write creative copy and help clients optimise their website.


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