This question comes up repeatedly for me from my clients and from my delegates when giving courses. They have discovered, when looking at their Google Analytics account that their Contact Us page is really popular. They ask:
“Why is it, that my second most popular page after my homepage is the Contact Us page?”
It’s quite simply because you will have clients, colleagues and many other interested parties who are seeking your contact details! They visit your website, visit the contact us page and then take your address, email address or telephone number from there. Don’t even think of taking this information away from this page. And shame on you if you only have an online form with no other contact details. Tut, tut – go and fix it today!
You may wonder why they don’t already have it, but not everyone stores your details. Many people tend to use your website as their address book.
So how can you increase visitor engagement?
Add in some useful information, some exciting news, or maybe create a competition to encourage them to stick around a little longer!
Please post any other suggestions here, or maybe let us know if you’ve tried adding something that worked, or didn’t work….
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